Bluestem Brands is the parent to a diverse portfolio of brands with one thing in common, they put their customers first. Whether through the Fingerhut brand helping consumers build or rebuild their credit or through Orchard Brands offering a wide range of apparel for the mature-market consumer.

In late 2023, I designed a new corporate & careers website with three audiences in mind: investors, prospective employees, and outside vendors. It communicates the structure, mission, and goals of the broader organization and the employee value proposition of each child brand.