Bouncing back after bankruptcy, foreclosure or some other major financial hardship can mean years of cutting back, making tough financial decisions and not having access to banks or credit cards. For many Americans that means they are stuck without the ability to get themselves out of a bad financial situation.

Fingerhut’s message to them: now you can. Over the period of a year, we produced several campaigns showing current and prospective that building a better credit future was possible with a little hard work and a Fingerhut credit account. 

These were tested across multiple channels both digital and traditional. We used customer research and qualitative data to hone our message and create ads that helped position the brand and drive results.

Creative Director
Matt Freking & Chris Weber

Design Managers
Ryan Cosgrove & Jesse Roehl

Copywriters
Hannah Da Veiga & Peter Gilbert

Art Directors
Kelsey Degenaar, Caitlin Flanagan & Michael Metzger