Building credit is hard. For many Americans struggling with low credit scores, it can seem impossible. Fetti allows them to build good credit by purchasing the name-brand products they love and making low monthly payments.

Launched in 2022, Fetti is a credit product designed to help subprime consumers rebuild their credit and achieve a brighter financial future. Because every step along that journey is a cause for celebration, we created a brand that reflected that excitement. From the celebratory, supportive tone to the emotional photography to the confetti-inspired identity and design elements, we translated that excitement into comprehensive guidelines and carried it through to every customer touchpoint.

Creative Director
Matt Freking

Logo Design
Matt Freking

Design Managers
Ryan Cosgrove & Michael Metzger

Copywriters
Hannah Da Veiga & Peter Gilbert

Art Directors
Cassie Jones